The Journal of Asian Small Business Management (JASBM) generally focuses on research in the fields of small and medium enterprises (SMEs), entrepreneurship, business innovation, and small business management in the Asian region. Topics typically covered by this type of journal include:
- Entrepreneurship and startups
- SME management
- Digital innovation and transformation
- Marketing and consumer behavior
- SME finance and accounting
- Family business
- Development of micro, small, and medium enterprises
- E-commerce and digital business
- Public policy related to MSMEs
- Sustainability and green entrepreneurship
- Human resource management in small businesses
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